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Paperback Memetics: Memes and the Science of Cultural Evolution Book

ISBN: 1461035260

ISBN13: 9781461035268

Memetics: Memes and the Science of Cultural Evolution

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Format: Paperback

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Book Overview

Memetics is the name commonly given to the study of memes - a term originally coined by Richard Dawkins to describe small inherited elements of human culture. Memes are the cultural equivalent of DNA genes - and memetics is the cultural equivalent of genetics.

Memes have become ubiquitous in the modern world - but there has been relatively little proper scientific study of how they arise, spread and change - apparently due to turf wars within the...

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Social Science Social Sciences

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