Memes in Digital Culture

by Limor Shifman

Book Overview

Taking "Gangnam Style" seriously: what Internet memes can tell us about digital culture.

In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations,...

• Format: Paperback
• Language: English
• ISBN: 0262525437
• ISBN13: 9780262525435
• Release Date: October 2013
• Publisher: MIT Press
• Length: 212 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.7" x 5.1" x 7.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher