Large givers spill all -- leaders in healthcare and education, from religious institutions, The YMCA, and even the Salvation Army, discuss the factors that motivate giving. This description may be from another edition of this product.
I do believe the reviewer above, LynHak, didn't understand the star system. She gives the book one star, but says her daughter-in-law, for whom she bought the book, says it's the BEST fundraising book she's ever read. I think she meant to give it five stars, which I believe it deserves.
Mega Gifts - Mega Helpful
Published by Thriftbooks.com User , 19 years ago
This book was almost like listening to a professional and highly experienced fund raiser give his unvarnished perspective on the motivations and realities of raising Mega Gifts. A nice peak into the human nature of those fortunate enough to be in a position to make large gifts to worthy and perhaps not so worthy causes. I found the book to be very helpful being new to the field of fund raising, though experienced in dealing with powerful and wealthy people in other professional settings. Not a "How To" book in the strictest sense, but more a what is and what motivates type of book. Worth the read.
Well Researched and Well Written
Published by Thriftbooks.com User , 24 years ago
This book was first published in 1984 and quickly became a classic. Panas calls up the experiences of well-known philanthropists, volunteers, educators, religious leaders, fund-raising experts, and others to underscore a primary principle of successful fundraising: technique is no substitute for a committed heart. Having said that, be sure to check out his 65 Tenets for Success.
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