Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes

by John H. Parmelee

Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.

A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential...

• Format: Hardcover
• Language: English
• ISBN: 0275977374
• ISBN13: 9780275977375
• Release Date: March 2003
• Publisher: Praeger
• Length: 144 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.3" x 9.6"