Meet the Bronies: The Psychology of the Adult My Little Pony Fandom

by Courtney N Plante, Daniel P Chadborn, Patrick Edwards

In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged--not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14-24. With this came questions about the nature of the audience who would come to call themselves "bronies." Brony Studies was born.

Approaching the fandom from a perspective of...

• Format: Paperback
• Language: English
• ISBN: 1476663718
• ISBN13: 9781476663715
• Release Date: September 2019
• Publisher: McFarland & Company
• Length: 303 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 5.9" x 8.7"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher