Media/Impact: An Introduction to Mass Media

by Shirley Biagi

Book Overview

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how...

• Format: Paperback
• Language: English
• ISBN: 1305580982
• ISBN13: 9781305580985
• Release Date: January 2016
• Publisher: Cengage Learning
• Length: 448 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"

Customer Reviews

Overview College Text

The text book is great for a general overview text for any freshman level course text. Gread for journalism, print, online, TV and any other course geard towards these feilds.

Media Impact

The book was here in 5 days and every one in the class including the teacher can't believe the price I got for it. Worked out just great and the teacher is going to buy the book from me.

good solid media book

This is a good media textbook. Shirley Biagi does a nice job of updating this text regularly. Students will find it interesting and informative. Lots of photos and sidebars add to the information. Covers all the media as well as social isues, ethics, global conglomerates and more.