Media U: How the Need to Win Audiences Has Shaped Higher Education

by John Marx and Mark Garrett Cooper

Book Overview

Are homecoming games and freshman composition, Twitter feeds and scholarly monographs really mortal enemies? Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Tracing over a century of media history and the academy, Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences...

• Format: Paperback
• Language: English
• ISBN: 0231186371
• ISBN13: 9780231186377
• Release Date: August 2018
• Publisher: Columbia University Press
• Length: 352 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.0" x 8.9"