Media Strategies for Marketing Places in Crisis

by Eran Ketter and Eli Avraham

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their...

• Format: Paperback
• Language: English
• ISBN: 0750684526
• ISBN13: 9780750684521
• Release Date: March 2008
• Publisher: Routledge
• Length: 256 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 7.3" x 10.1"