Media Selling: Television, Print, Internet, Radio

by Charles Warner

This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses...

• Format: Paperback
• Language: English
• ISBN: 1405158395
• ISBN13: 9781405158398
• Release Date: April 2009
• Publisher: Wiley-Blackwell
• Length: 600 Pages
• Weight: 2.40 lbs.
• Dimensions: 1.3" x 6.9" x 9.7"