Media Research Methods: Measuring Audiences, Reactions and Impact

by Barrie Gunter

Book Overview

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.

By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area...

• Format: Paperback
• Language: English
• ISBN: 076195659X
• ISBN13: 9780761956594
• Release Date: February 2000
• Publisher: Sage Publications Ltd
• Length: 320 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.4" x 9.0"