Media Research Methods: Audiences, Institutions, Texts

by Ina Bertrand and Peter Hughes

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands - audiences, institutions and texts -and critically assesses a wide range of methods, addressing why...

• Format: Hardcover
• Language: English
• ISBN: 113755214X
• ISBN13: 9781137552143
• Release Date: October 2017
• Publisher: Red Globe Press
• Length: 385 Pages
• Weight: 1.62 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"