Media Relations: Issues and Strategies

by Jane Johnston

Book Overview

A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of communication have altered not only the working environments...

• Format: Paperback
• Language: English
• ISBN: 1742376444
• ISBN13: 9781742376448
• Release Date: October 2012
• Publisher: Allen & Unwin
• Length: 304 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.9" x 9.0"