Media Psychology: Exploration and Application

by Navin Kumar

Book Overview

This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital...

• Format: Paperback
• Language: English
• ISBN: 0367676222
• ISBN13: 9780367676223
• Release Date: December 2020
• Publisher: Routledge India
• Length: 276 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"