Media Programming: Strategies and Practices

by Douglas A. Ferguson and Susan Tyler Eastman

Book Overview

MEDIA PROGRAMMING: STRATEGIES AND PRACTICES is an exciting book that will provide you with the most accurate and current information on the techniques and strategies used in the programming industry.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1111344477
• ISBN13: 9781111344474
• Release Date: March 2012
• Publisher: Cengage Learning
• Length: 496 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.2" x 9.1"

Customer Reviews

Excellent Book

I find this to be a very good book especially if you are new to working in a television station. I am yet to complete it, but it has given me a very good knowledge of the subject area and helped me with my job.