Media Programming: Strategies and Practices

by Douglas A. Ferguson and Susan Tyler Eastman

Book Overview

Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging...

• Format: Paperback
• Language: English
• ISBN: 1111344477
• ISBN13: 9781111344474
• Release Date: March 2012
• Publisher: Cengage Learning
• Length: 496 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.2" x 9.1"

Customer Reviews

Excellent Book

I find this to be a very good book especially if you are new to working in a television station. I am yet to complete it, but it has given me a very good knowledge of the subject area and helped me with my job.