Media Product Portfolios: Issues in Management of Multiple Products and Services

by Robert G. Picard

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes,...

• Format: Hardcover
• Language: English
• ISBN: 0805855890
• ISBN13: 9780805855890
• Release Date: May 2005
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 6.5" x 9.3"