Media Performance: Mass Communication and the Public Interest

by Denis McQuail

Book Overview

Important and recommended for good communications collections - this will be widely used and widely cited' - ChoiceThis major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.

• Format: Paperback
• Language: English
• ISBN: 080398295X
• ISBN13: 9780803982956
• Release Date: June 1992
• Publisher: Sage Publications Ltd
• Length: 368 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"