Media Performance: Mass Communication and the Public Interest

by Denis McQuail

Book Overview

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying...

• Format: Paperback
• Language: English
• ISBN: 080398295X
• ISBN13: 9780803982956
• Release Date: June 1992
• Publisher: Sage Publications Ltd
• Length: 368 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"