Media, Organizations and Identity

by Lilie Chouliaraki

Book Overview

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

• Format: Paperback
• Language: English
• ISBN: 1349353906
• ISBN13: 9781349353903
• Release Date: December 2009
• Publisher: Palgrave MacMillan
• Length: 214 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"