Media-Mix and Community Mobilization in Nigeria: The TfD Approach

by Zack Wade

The continent of Africa has witnessed the impact of globalization on almost every facet of human endeavour. In Nigerian communities, for example, the western media has become the popular culture of the youths in rural societies. To mobilize them therefore requires the manipulation of this accepted technological revolution defined by the New World Order. Nevertheless, this work explores the synergies of both folk and modern media with the theory that...

• Format: Paperback
• Language: English
• ISBN: 6200304971
• ISBN13: 9786200304971
• Release Date: September 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"