Media Math: Basic Techniques of Media Evaluation

by Robert W. Hall

Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844231282
• ISBN13: 9780844231280
• Release Date: January 1991
• Publisher: NTC Business Books
• Length: 179 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"