Media Management: A Casebook Approach

by George Sylvie, Ardyth Sohn Broadrick, Stephen Lacy, et al.

Book Overview

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios...

• Format: Paperback
• Language: English
• ISBN: 1138901024
• ISBN13: 9781138901025
• Release Date: September 2015
• Publisher: Routledge
• Length: 416 Pages
• Weight: 4.15 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"