Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

by Christina Hamlett

IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: - Make influential connections - Become sound-bite savvy - Endear yourself to reporters - Survive awkward moments - Use social media wisely - Manage a cost-effective campaign Looking for that portal to media magic? It's right here in your hands.

• Format: Paperback
• Language: English
• ISBN: 1432786490
• ISBN13: 9781432786496
• Release Date: June 2012
• Publisher: Outskirts Press
• Length: 288 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.0" x 8.0"