Media Magic: Profit and Promote with FREE Media Placement

by Marisa D'vari

Jealous that your competitor is better known (and making more money) than you? Don't get mad, get even, by buying this dynamic resource! 144 power-packed pages of rich content and practical "how-to"... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1931094012
• ISBN13: 9781931094016
• Release Date: March 2002
• Publisher: DEG International
• Length: 200 Pages
• Weight: 0.35 lbs.

Customer Reviews

For People Who Want To Get Media Attention For Publicity

If you're an entrepreneur wanting to sell products by getting free publicity as a guest on radio and TV shows, Marisa D'Vari's "Media Magic: Profit & Promote With Free Media Placement" will help you understand how to most effectively position yourself as a desirable interviewee.D'Vari says the formula for success in getting booked on shows is establishing yourself as an expert with showmanship and using targeted media pitches. Presentation is crucial, D'Vari writes, and that you must "Think Like A 'Headliner' Magician."D'Vari created an acronym for MAGIC to help readers summarize her ideas: "M=Mesmerize your audience; A=Appeal to the hidden fears/desires of the audience; G=Give valuable information; I=Integrity is everything; C=Credibility leads to happy, loyal clients for life."Before starting her own company and forming her own TV show, D'Vari worked in Hollywood, where she heard hundreds of scriptwriters pitch their story ideas. D'Vari writes: "A successful pitch could make a screenwriter a millionaire. If they didn't understand the elements of pitching well, they'd never sell their idea, no matter how brilliant. ... The pitch letter must reflect the inherent drama, comedy, passion, and immediacy of your subject."D'Vari emphasizes the pitch letter must be targeted to the specific show and must demonstrate you've watched the show and are familiar with its format, audience demographics, and material requirements. D'Vari writes: "It's important to match the tone of your pitch letter to the radio or TV show. ... In addition to discussing pitch letters, D'Vari tells readers they need to create a great, professional media kit, which should include a list of possible interview questions to make the media host's job easier. D'Vari says, because of the high cost of traditional media kits, as much as $18 a piece, there's a trend toward using online media kits.... D'Vari says to have a few main points and be ready to make each point interesting with facts, anecdotes, stories, and statistics. "Media Magic" includes a brief resources section listing books and websites of interest to authors, self-publishers, and professional speakers.Peter Hupalo, Author of "Thinking Like An Entrepreneur" and "How To Start And Run A Small Book Publishing Company"

Practical advise to position yourself with the media!

From John Boe, Consultant, Speaker, Sales Trainer"I highly recommend you read Marisa D'Vari's book if you are serious about getting the media's attention. In her book, Marisa gives practical advise on the best ways to approach and position yourself when working with the media!"

Cogent, practical, accessible, & "user friendly"

In Media Magic: Profit & Promote With Free Media Placement, experienced media consultant Marisa D'Vari shares her years of expertise in this 145 page instructional compendium packed with "tips, tricks and techniques" for finding and utilizing the radio and television to promote services and products. Marisa's advice is cogent, practical, accessible, "user friendly", and constitutes an entire "how to" course on everything from developing an effective media kit to securing radio interviews and television appearances. Inspiring, informative, field tested, Media Magic is essential reading for anyone charged with the responsibility of marketing anything from books to baked goods.

Media Magic constitutes a "how to get on radio & TV" class

from Jim Cox, Midwest Review of Books"In Media Magic: Profit & Promote With Free Media Placement, experienced media consultant Marisa D'Vari shares her years of expertise in this 145 page instructional compendium packed with "tips, tricks and techniques" for finding and utilizing the radio and television to promote services and products. Marisa's advice is cogent, practical, accessible, "user friendly",and constitutes an entire "how to" course on everything from developing an effective media kit to securing radio interviews and television appearances.Inspiring, informative, field tested, Media Magic is essential reading for anyone charged with the responsibility of marketing anything from books to baked goods."

From Marcia Yudkin: "Marisa speaks with experience & savvy."

"Marisa speaks here with experience and savvy. Follow her advice and you'll get your fifteen-plus minutes in the media spotlight!"...