[This] book illustrates the importance of media literacy and it explores the many levels of the media. I like this book mainly for its organization. Potter's thoughts are well thought out and are presented very clearly. The only problem is that he has so many thoughts that I often forget much of what I've read. As a result, I've had to read paragraphs over and over again in order to fully absorb all that I can from the book.[By] what he teaches in the book, I have been able to see that some of the claims he makes are very weak. Either he contradicts himself or he offers little evidence for some profound ideas. Without even knowing it, the book itself has become part of the experiment in analyzing and reaching better understanding of the media.
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