Media Flight Plan

by Robert D. Coons and Dennis G. Martin

Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0615988288
• ISBN13: 9780615988283
• Release Date: January 2014
• Publisher: Ingram
• Weight: 0.95 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"