Media Firms: Structures, Operations, and Performance

by Robert G. Picard

Book Overview

Media Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms.

The chapters,...

• Format: Paperback
• Language: English
• ISBN: 0415516293
• ISBN13: 9780415516297
• Release Date: December 2011
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"