Media Effects

by W. James Potter

Book Overview

Media Effects offers students an in-depth examination of the media′s constant influence on individuals and society. W. James Potter frames media′s effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and...

• Format: Paperback
• Language: English
• ISBN: 1412964695
• ISBN13: 9781412964692
• Release Date: January 2012
• Publisher: Sage Publications, Inc
• Length: 400 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.3" x 9.0"