Media Economics

by Stuart Cunningham, Terry Flew, Adam Swift

Book Overview

A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

• Format: Paperback
• Language: English
• ISBN: 0230293220
• ISBN13: 9780230293229
• Release Date: May 2015
• Publisher: Red Globe Press
• Length: 192 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 5.4" x 8.4"