Media Economics: Concepts and Issues

by Robert G. Picard

Book Overview

How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major networks suffered while local independent stations remain largely unaffected? And, why does the videocassette market bear more resemblance to the book market than the television programming market? From competition and the demands of labor to market responses and economic performance,...

• Format: Paperback
• Language: English
• ISBN: 0803935021
• ISBN13: 9780803935020
• Release Date: October 1989
• Publisher: Sage Publications, Inc
• Length: 136 Pages
• Weight: 0.40 lbs.