Media Convergence and the Development Strategies of Radio and Television in China

by Peng Duan

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and...

• Format: Paperback
• Language: English
• ISBN: 9813341513
• ISBN13: 9789813341517
• Release Date: December 2021
• Publisher: Springer
• Length: 166 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"