Media Convergence and the Development Strategies of Radio and Television in China

by Peng Duan

CHAPTER ONE: THE RISE, CONCEPT AND MANIFESTATIONS OF MEDIA CONVERGENCE 1.1 Concept and research overview of media convergence 1.2 Impetuses to the rise of media convergence 1.2.1 Internal impetuses 1.2.2 External forces 1.3 Manifestations of media convergence 1.3.1 Microscopic level: the convergence of media technologies 1.3.2 Mesoscopic level: the convergence of organisational structures, production processes and product forms 1.3.3 Macroscopic level:...

• Format: Hardcover
• Language: English
• ISBN: 9813341483
• ISBN13: 9789813341487
• Release Date: December 2020
• Publisher: Springer
• Length: 166 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"