Media Audiences: Effects, Users, Institutions, and Power

by John L. Sullivan and John L. Sullivan

Book Overview

Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences...

• Format: Paperback
• Language: English
• ISBN: 1412970423
• ISBN13: 9781412970426
• Release Date: October 2012
• Publisher: Sage Publications, Inc
• Length: 263 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.3" x 9.0"