Media, Audience, and Social Structure

by Sandra J. Ball-Rokeach

Book Overview

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the medias role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively)...

• Format: Hardcover
• Language: English
• ISBN: 0803925816
• ISBN13: 9780803925816
• Release Date: November 1986
• Publisher: Sage Publications, Inc
• Length: 448 Pages
• Weight: 1.45 lbs.