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Hardcover Media and Voters: The Audience, Content, and Influence of Press and Television at the 1987 General Election Book

ISBN: 0198273770

ISBN13: 9780198273776

Media and Voters: The Audience, Content, and Influence of Press and Television at the 1987 General Election

This book offers an in-depth analysis of the role of the media in contemporary British politics. Based on a five-wave panel survey of voters' perceptions and opinions, plus a content analysis of television news, it presents a detailed picture of media coverage in the weeks preceding the 1987 election. Drawing contrasts between national and regional news programs, it reveals their impact on voters' perceptions, attitudes, and voting choice.

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Format: Hardcover

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