Media and Digital Management

by Eli M. Noam

Book Overview

Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover--in a jargonless, non-technical...

• Format: Paperback
• Language: English
• ISBN: 3319713442
• ISBN13: 9783319713441
• Release Date: February 2019
• Publisher: Palgrave MacMillan
• Length: 479 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 7.2" x 9.9"