Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

by Arthur Asa Berger and Arthur A Berger

Book Overview

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger's signature lighthearted style to make discussion of qualitative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761918531
• ISBN13: 9780761918530
• Release Date: March 2000
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"