Media and Audiences: New Perspectives

by Virginia Nightingale and Karen Ross

Book Overview

" "a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century..." European Journal of Communication" *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural...

• Format: Paperback
• Language: English
• ISBN: 0335206913
• ISBN13: 9780335206919
• Release Date: December 2003
• Publisher: Open University Press
• Length: 210 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.8" x 8.7"