Media Advocacy & Public Health

by David H. Jernigan, Lori Dorfman, Lawrence M. Wallack, et al.

Book Overview

Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided...

• Format: Paperback
• Language: English
• ISBN: 0803942893
• ISBN13: 9780803942899
• Release Date: October 1993
• Publisher: Sage Publications, Inc
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"

Customer Reviews

Good introduction to media advocacy

This was assigned reading for my graduate level course in health communications. Admittedly it was a little hard to get into (not sure if it was because I had to read it or if it was a bit thick). I'm glad a got past the beginning introductory and descriptive stuff because the rest of the book was great! It offers a different perspective on health communications and really stimulated my thinking about how to use the media and how the media is used. I found the examples Wallack, et al., used were the most educational in understanding media advocacy and public health.