Measuring the value of strategic resources. A literature overview of customers value

by Tim Ulbricht

Seminar paper from the year 2018 in the subject Business economics - Accounting and Taxes, grade: 1,0, LMU Munich (Instituts f r Rechnungswesen und Wirtschaftspr fung), course: Accounting, Auditing and Analysis (AAA), language: English, abstract: This seminar paper gives an overview on the literature of measuring customer value. A lot of companies have a very low book to market value e.g. Apple (0.15), Microsoft (0.14), Amazon (0.04 ) and Facebook...

• Format: Paperback
• Language: English
• ISBN: 3668657483
• ISBN13: 9783668657489
• Release Date: March 2018
• Publisher: Grin Verlag
• Length: 26 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"