Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

by Cong Li and Don W Stacks

Book Overview

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

• Format: Paperback
• Language: English
• ISBN: 1433125781
• ISBN13: 9781433125782
• Release Date: July 2015
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 170 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.0" x 8.9"