Measuring Public Relationships: The Data-Driven Communicator's Guide to Success
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Book Overview
No Synopsis Available.
Format:Paperback
Language:English
ISBN:0978989902
ISBN13:9780978989903
Release Date:December 2007
Publisher:KDPaine & Partners, LLC
Length:204 Pages
Weight:0.75 lbs.
Related Subjects
Business Business & Investing Economics Psychology Self Help Self-Help Self-Help & PsychologyCustomer Reviews
2 ratings
Finally! Measurements!
Published by Thriftbooks.com User , 16 years ago
KD does a great job of laying out very practical qualitative as well as quantitative measurements around social media programs. Highly recommended!
A practical guide
Published by Thriftbooks.com User , 16 years ago
Despite the academic nature of the subject "Measuring Public Relationships" is uncomplicated, easy to digest and I would happily recommend it to PR professionals and those studying public relations. It provides valuable insights and practical examples and focuses on a wide variety of disciplines under the public relations umbrella. Leon Hudson, Chong Newztel, New Zealand
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