Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

by John A. Davis

The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need...

• Format: Paperback
• Language: English
• ISBN: 1501515764
• ISBN13: 9781501515767
• Release Date: December 2017
• Publisher: de Gruyter
• Length: 390 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 6.7" x 9.6"
• Grade Range: Postsecondary