Measuring Marketing: 103 Key Metrics Every Marketer Needs

by John A. Davis

Book Overview

Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470821329
• ISBN13: 9780470821329
• Release Date: November 2006
• Publisher: John Wiley & Sons
• Length: 408 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.5" x 7.1" x 10.0"