Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues

by James H. Myers

To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. This work takes the reader through each step in developing an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0877572763
• ISBN13: 9780877572763
• Release Date: July 2000
• Publisher: South Western Educational Publishing
• Length: 219 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"