Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

By Philipp Klaus

Book Overview

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

• Format: Paperback
• Language: English
• ISBN: 1349477346
• ISBN13: 9781349477340
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 166 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"