Measuring Brand Communication ROI

by Jeffery S. Walters, Don E. Schultz, Jeffrey Walters

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1563180537
• ISBN13: 9781563180538
• Release Date: September 1997
• Publisher: Assn of Natl Advertisers
• Length: 179 Pages
• Weight: 1.18 lbs.