Measurement for the Social Sciences: The C-Oar-Se Method and Why It Must Replace Psychometrics

by John R. Rossiter

Book Overview

This book proposes a revolutionary new theory of construct measurement - called C-OAR-SE - for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in: - Management - Marketing - Information Systems - Organizational...

• Format: Paperback
• Language: English
• ISBN: 1489982604
• ISBN13: 9781489982605
• Release Date: October 2014
• Publisher: Springer
• Length: 169 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"