McLuhan in Reverse: His General Theory of Media (GToM)

by Robert K Logan

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

• Format: Paperback
• Language: English
• ISBN: 1433182467
• ISBN13: 9781433182464
• Release Date: June 2021
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 146 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"