McLuhan in Reverse: His General Theory of Media (GToM)

by Robert K Logan and Logan

Despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM), characterized by a number of reversals.

• Format: Hardcover
• Language: English
• ISBN: 1433182459
• ISBN13: 9781433182457
• Release Date: June 2021
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 146 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"