McDonald's Russia: Managing a Crisis: Case Study

by David Molch

Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Mittweida, language: English, abstract: The purpose of this thesis is to provide an international management exercise, derived from a case study, that tests the ability of students to overcome cultural obstacles and structure an integrative marketing agreement. The existing thesis examined and judged...

• Format: Paperback
• Language: English
• ISBN: 3640398548
• ISBN13: 9783640398546
• Release Date: August 2009
• Publisher: Grin Verlag
• Length: 84 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 5.8" x 8.3"