McDonaldization Revisited: Critical Essays on Consumer Culture

by Mark Alfino, Robin Wynyard, John S. Caputo

Book Overview

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of McDonaldization, provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.

Aimed at both undergraduate and graduate...

• Format: Paperback
• Language: English
• ISBN: 0275961044
• ISBN13: 9780275961046
• Release Date: January 1998
• Publisher: Praeger
• Length: 232 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 9.1"